
About Us
It all started when a friend said to me “Rehousing old still lenses into cinema lenses have become all the rage right now” and I responded with “I’ve got a bunch of old Pentax lenses that I’ve been holding onto”.
We are Committed to Excellence
While embracing innovation is at our core, we are committed to providing nothing short of excellence.

Ian Hedley-Wakefield
Founder
Lens Nerd, Tinkerer & perpetual learner
Early Experiments & Lessons
17 August 2021
Auckland enters COVID-19 lock-down.
October, 2021
Experimented with Tilta rubber lens gears
Sourced a supplier for 80mm step up rings and lens caps
November 11, 2021
“Rehousing old still lenses into cinema lenses have become all the rage right now.”
November 2021
Purchased a cheap lens full of fungus to “practice” on.
Successfully de-clicked, unsuccessfully reassembled.
First SIMMOD lens gears ordered.
December 2021
Connected with Platinum Laser for local lens cap engraving.
February 2022
First batch of caps from Platinum Laser completed.
June 2022
Replacement 28mm f3.5 & 35mm f2.0 Pentax Lenses arrive
July 2022
New 85mm f1.8 Pentax Lens arrives
March 2023
ImageZone + Atlas Lens Night.
Replacement 135mm f2.5 Pentax Lens arrives
February 2024
Partnered with ImageZone.
March 2024
New 20mm f4.5 Pentax Lens arrives
April 2024
lensrental.co.nz Goes Live